What does a Shopify webshop cost? All the costs listed (2026)

Having a professional Shopify webshop built costs, with us, indicatively €2,000–€8,000 one-off; after that you pay a subscription from €28 per month — €21 on annual billing — plus apps and transaction fees per order (Shopify, 2026). For the build, incidentally, the market charges widely varying amounts: from a few thousand to well over €100,000 for heavy custom work. In this article we list all the cost items honestly — including the items that are quite often missing from quotes, such as apps, payment fees and the connection to your accounting.

The full picture: six cost items

The total cost of a Shopify webshop consists of six items: the build (one-off), the subscription, the theme, apps, transaction fees and your domain. For an SMB shop that is set up professionally, that means indicatively €2,000–€8,000 one-off plus fixed monthly costs starting at roughly a few tens of euros — and transaction fees that grow along with your revenue. Below is the overview, after which we walk through each item.

What you don't see in this list but do have to factor in: the connection to the rest of your administration. A webshop that doesn't automatically pass orders through to your accounting and inventory creates manual work that comes back every month. Setting up such a connection costs indicatively €500–€2,000; in Connecting your webshop to your accounting we work that out.

The Shopify subscription: four plans

The entry-level Basic plan costs €28 per month on monthly billing and €21 per month on annual billing; the more expensive Grow and Advanced plans cost €78 and €384 per month respectively (Shopify, 2026). For most starting and SMB webshops, Basic is more than enough — the higher plans mainly buy lower payment fees and more extensive reporting, and that only pays off at serious volumes.

Important to know: the subscription includes hosting, security, updates and backups. That is the big difference with a self-hosted shop — there is no separate hosting bill and no overnight plugin update that breaks the checkout.

Transaction and payment fees

On the Basic plan you pay 1.9% + €0.25 per online card payment with Shopify Payments; on Grow that is 1.8% and on Advanced 1.6% (Shopify, 2026). If you choose an external payment provider instead, Shopify charges a surcharge on top: 2% per transaction on Basic, 1% on Grow and 0.6% on Advanced (Shopify, 2026). The rates differ per payment method, but the order of magnitude is clear with this.

A worked example to get a feel for it: a shop on Basic with 200 orders per month at an average of €50 (€10,000 revenue) pays in card fees roughly 1.9% × €10,000 + 200 × €0.25 = around €240 per month. That is not a hidden cost item — every payment solution costs money — but it is the item that grows along with your success. At substantial volumes it becomes the largest platform cost item, and that is exactly when a higher subscription with lower rates becomes interesting.

Theme, apps and domain

A theme costs a one-off €0 to well over €180: Shopify's free themes are solid, paid themes offer more sections and options (Shopify, 2026). A domain name costs €10–€30 per year (Shopify, 2026). The item to keep an eye on is the apps: many apps are free, but paid apps almost always work with a monthly subscription (Shopify, 2026) — and those subscriptions stack up.

Our plain rule of thumb: every app you install is a fixed monthly cost plus a dependency. Start with as few apps as possible, and check after three months which ones you actually use. Reviews widgets, bundles, upsells — a lot of functionality now sits in the better themes, and what you genuinely miss you can add in a targeted way. A tidy shop with five well-considered apps is cheaper and more stable than a shop with twenty half-used ones.

Having it built: what does the market charge?

For a professionally built Shopify webshop the Dutch market charges roughly €5,000 to €20,000, with outliers far above that: Shopify itself writes that established agencies charge €5,000–€20,000 and some development agencies more than €100,000 for a custom online store (Shopify, 2026). Agency Newfive quotes €5,000–€50,000 as a market average and uses its own packages from €7,000 (Newfive, 2025); Growww starts from €11,500 for a basic webshop and charges €21,500 for fully custom design (Growww, 2026).

Why do those amounts vary so much? Three factors: the degree of customisation (theme configuration versus fully custom design and code), the scope of the project (migration of thousands of products, multilingualism, B2B functionality) and the size of the agency. None of these pricings is wrong — they are different products. Our range of €2,000–€8,000 covers a professional shop on a good theme with targeted customisation where that pays off; anyone who wants a fully unique platform is better served by the more expensive agencies.

Your monthly costs after go-live

After go-live, the fixed costs of a small Shopify shop start at around €21–€30 per month: the Basic subscription (€21 p/m on annual billing, Shopify, 2026) plus your domain. Every paid app comes on top of that as a monthly subscription, and the transaction fees run along with your revenue — in the worked example above around €240 per month at €10,000 revenue. Hosting, updates and security are already in the subscription; there is no separate bill for them.

What does cost extra money or time after go-live are the things that aren't a subscription: keeping products and content up to date, improving conversion, and — the biggest time sink — copying orders, payments and inventory into your administration by hand. That last item you can structurally remove by connecting your shop to your accounting package; how that works and what it costs you can read in Connecting your webshop to your accounting. For connections that don't exist off the shelf anywhere, we build custom; in What does an API integration cost? you'll find the price breakdown.

When is WooCommerce cheaper?

WooCommerce is cheaper in platform costs — there is no mandatory subscription — but more expensive in management: hosting, premium plugins, updates and security are on you. The build is moreover indicatively slightly higher: €2,500–€10,000 versus €2,000–€8,000 for Shopify. Over the whole lifetime, WooCommerce wins on cost mainly in three situations: you already run on WordPress and have the hosting and management arranged anyway, you have technical management capacity in house yourself, or you want customisation that doesn't fit within Shopify's rules and would work out more expensive via apps.

For those who want to sell worry-free without technical management, Shopify is usually the cheaper and calmer choice. The full trade-off — hosting, ownership, customisation, connections — is in Shopify or WooCommerce: which suits your webshop?; what a WooCommerce project costs with us you can read on WooCommerce webshop development.

Read more

• Shopify webshop development: approach and ballpark price
• Shopify or WooCommerce: which suits your webshop?
• Connecting your webshop to your accounting
• What does an API integration cost?
• WooCommerce webshop development

Frequently asked questions

Written by Hugo Eleveld · Updated June 2026. This article is informational; for tailored advice book an intro call.